By Fauzia Burke As authors, you know there are a lot of marketing options for promoting your book these days. There’s publicity, advertising and of course social media, but before you invest your money and time, it is important to know the benefits and challenges of the three types of marketing options (commonly known as […]
By Fauzia Burke As we wrap up 2012 and start to plan for the New Year I wanted to review the things I got right and the things I didn’t. In the past few years, there have been so many changes in the book industry, and in technology, that sometimes my only guide has been […]
Before you begin your search, think about your PR goals. Once you identify your goals, you’ll be able to find an agency that can help you achieve them.
An author recently reached out to me via email and said, “I’ve been tweeting for a couple of weeks and don’t see a change in my Amazon ranking. What am I doing wrong?” I told him, “Nothing. Twitter is just not an instant fix. It takes a long time to build a community in social […]
If you want to become known as an expert in your field, you need to build your personal brand.
By Fauzia Burke In 1996, we launched our first ever website. It was for the NY Times bestselling author Sue Grafton. Not only was it an honor to design our first site for such an important author, but at the time it was such a big deal that the New York Times even wrote about […]
by Ken Ishii It’s no secret that online social networking is an efficient way to spread news fast and far. Great news for authors. And among social networks out there, Twitter has proven itself a powerful vehicle able to drive users to both familiar and new communities with little effort. If you don’t have one […]
by Fauzia Burke “Markets are conversations,” said the authors of The Cluetrain Manifesto and it is still the number one thesis on their Web site. Social media allows you to have those conversations. When I wrote a Blog on Huffington Post called “It’s 2010: You Really Need to be on Facebook”, I was shocked by the response. In […]
by Fauzia Burke The explosion of social media in the last few years has brought with it a whole slew of social media applications and tools designed to help publicists deliver and monitor better results. As I have written before, I think social media has been a huge help for publicity. However, choosing the tools is […]
By Fauzia Burke When authors come to me and say, “I want to reach book bloggers or mommy bloggers,” I often have to tell them that bloggers have very specific tastes. More specific than you probably realize. For example, when reaching out to mommy bloggers, it is really important to know the age of their […]