My book, Online Marketing for Busy Authors, is a practical guide that helps authors navigate the complexities of building an authentic, lasting online presence. Endorsed by industry leaders like Forbes, Publishers Weekly, and Library Journal, it covers essential strategies for authors—identifying a personal brand, defining an audience, designing a website, building an engaged mailing list, and creating a sustainable social media strategy.

Whether you are a new author or a seasoned pro, this book offers actionable steps to empower your journey. I want to learn from my years of experience and find out how a robust online marketing plan can open doors.

Australia & New Zealand Edition

If you want people to read your book, writing it is only the beginning.

There has truly never been a better time to be an author. Authors today have direct access to their readers via the internet and they can create a community eagerly awaiting their book. But if you are a new author, where do you start? How do you sort through the dizzying range of online options? Where should you spend your time and what should you be doing?

June 13th, 2026, 10 am PT

Publicity is relationship work. AI can help you research faster, organize outreach more efficiently, and draft smarter pitches. But if used carelessly, it can also accelerate noise, spam, and reputational damage.

This 90-minute live class is a hands-on session focused on tools and process, with discernment at the center.

May 8th, 2026, 10 am PT

Content is now easier to produce than ever. And that is the problem.

When creating content costs almost nothing, the temptation is to produce more of it: more posts, more newsletters, more commentary. The result is what many are calling “AI slop.” Content that is indistinguishable. Or as NPR recently described it, “the blanding of America.”

This 90-minute live class is not about producing more content.

It is about discernment.

Where does AI genuinely help in book marketing?
Where does it dilute your voice?
How do you avoid becoming a content machine while still staying visible?

April 8, 2026 10 am PT
We are in the middle of a major shift in book publishing.

Artificial intelligence is rapidly reshaping how books are written, marketed, discovered, and discussed. For authors and publishing professionals, the noise can feel overwhelming: equal parts hype, confusion, and real concern.

This 90-minute live class offers a thoughtful, practical introduction to what AI actually is, how it is influencing the publishing landscape, and how to engage with it in ways that are informed, responsible, and useful.