I’m really excited to share a special announcement with you. My new book, Online Marketing for Busy Authors (Published by Berrett-Koehler Publishers) releases today. I am grateful by the initial reaction from colleagues, media and readers. My goal is to make online marketing less overwhelming for authors by providing jargon-free, relevant and actionable advice. Thank you for all […]
Mike Shatzkin said in his opening remarks at Digital Book World 2016, that publishers need to help authors with their marketing efforts. “At the very least, every house should do a “digital audit” for every author they sign that includes concrete suggestions for filling in gaps and improving discoverability and engagement. To my knowledge, not […]
Some authors groan at the thought of developing a long-term online marketing strategy for their books because it’s yet another demand on their time. (Time they’d like to spend writing.) Extra time isn’t something any of us have in ample supply so I totally understand. This is why I tell authors to select a few […]
How do you market your book and still have time to write? It’s a challenge a lot of authors face. The scope of needing a website and a social media plan to market your book can seem overwhelming. You are faced with a myriad of choices and not a lot of extra time. Like many […]
If you want to become known as an expert in your field, you need to build your personal brand.
by Fauzia Burke There are six essential elements for successful digital marketing and when used together they make for a powerful combination. Each element is important on its own, but when you use all six together you will see a strategy that is effective, scalable and long term. Website — A professional website is the […]