I’m really excited to share a special announcement with you. My new book, Online Marketing for Busy Authors (Published by Berrett-Koehler Publishers) releases today. I am grateful by the initial reaction from colleagues, media and readers. My goal is to make online marketing less overwhelming for authors by providing jargon-free, relevant and actionable advice. Thank you for all […]
Mike Shatzkin said in his opening remarks at Digital Book World 2016, that publishers need to help authors with their marketing efforts. “At the very least, every house should do a “digital audit” for every author they sign that includes concrete suggestions for filling in gaps and improving discoverability and engagement. To my knowledge, not […]
“The secret of a happy marriage is finding the right person. You know they’re right if you love to be with them all of the time.” — Julia Child My husband and I were both working in the publishing industry 18 years ago when I had an idea to start my own business. I wanted […]
Today producing books (e or p) has never been easier, but promoting them has never been more difficult. There is a lot of noise in both online and offline media and trying to get attention is challenging for sure. However, publishing a book is a dream come true for every author so if you have […]
By Fauzia Burke, “Branding is about everything.” – Tom Peters When I was growing up, my grandfather used to say “get an education because once you have it no one can take away from you.” I feel the same way about authors and their personal brands. As authors, once you build and establish your personal […]
By Fauzia Burke Those of you who know me are probably shocked at the title of this blog. You know I am a true believer in digital marketing and publicity and always suggest to authors that they should spend time developing a relationship with their readers. So why am I asking this question? For a […]
An author recently reached out to me via email and said, “I’ve been tweeting for a couple of weeks and don’t see a change in my Amazon ranking. What am I doing wrong?” I told him, “Nothing. Twitter is just not an instant fix. It takes a long time to build a community in social […]
If you want to become known as an expert in your field, you need to build your personal brand.