To celebrate 16 years of online publicity business, FSB founder and President, Fauzia Burke, has taken the company to the Javits Center in New York City to officially debut at this year’s BookExpo America 2011. Being a recognized vendor at BEA is a big deal for FSB as it allows the company to better inform the public about its services and how they fit into the ever-changing publishing world which is right now abuzz with digital technologies. The online component of book publicity has become an integral process of today’s successful branding and marketing campaigns and FSB is proud to be at the forefront of this movement. See Fauzia’s BEA digital marketing presentation online if you missed it at the show. You can also hear her discuss these trends in a special podcast presented by BEA.
Each day at the FSB Associates booth a different set of members from FSB’s team along with Fauzia and Vice President John Burke will be greeting attendees with an in-depth presentation on the latest trends in book publicity and personal branding. Keeping with the digital theme, the company’s social publicity brochure and valuable resources are presented on USB flash drives for participants to take with them for later reference. There’s even an Amazon Kindle up for grabs for those that enter FSB’s giveaway.
Midway through BEA, there have already been tons of celebrity sightings and friendly exchanges with the big movers and shakers that make the publishing world go round. The photos below capture a taste of the fun and excitement FSB has experienced so far. Catch more up-to-date happenings on our Facebook page and Twitter feed. Or better yet, come to booth #4304 and visit us in person if you’re in town!
Whether you attend or not, make sure to visit BookExpo America’s web site for information on the large number of programs and events taking place.
BookExpo America (BEA) is North America’s largest gathering of book trade professionals attracting an international audience. It is organized with the support of association partners including the Association of American Publishers (AAP) and the American Booksellers Association (ABA). BEA is recognized for the media attention it brings to upcoming books as well as for the notable authors it attracts to the convention itself.